How Does Hotel Room Booking Software Work?
Work with our meta search specialists to increase your direct hotel room bookings on Google Hotel.

How Does Hotel Room Booking Software Work?

Hotel Room booking software
Maximise your hotel’s room bookings and keep in control of your availability. No more double room bookings.

By Increase The Bookings 11/06/2020

Hotel Room Booking Software

Hotel room booking software works by processing secure online reservations made through a hotel’s website.
The information is then passed onto the hotel’s room booking software such as a channel manager, hotel PMS system, which can then be accessed by hotels to manage their direct room bookings. Other features may come with it – for example, the automation of reservation confirmation emails, hotel diary, hotel’s payment manager, etc.
Small hotel managers and owners recognise that technology is key to growing their business and increasing their direct room bookings through time.
To sell and manage rooms consistently, hotels require management software to help them to keep in control of their room availability and to maximise room sales on OTA channels, social media, metasearch engines, etc.

Direct hotel room bookings on meta search engines
Hotels need to bring more direct room bookings through their website.

New Hotel Booking Systems Can Be Intimidating

However, it can be intimidating to select a system, particularly when so many are designed for large hotel operations and chains. The good news is, at Increase The Bookings, we have every type of software and services that you would require to increase direct room bookings. We will work with you from the very start until you have a full understanding of your new hotel booking software. Contact us, we will talk you through the process.

Contact us HERE and we will show you how simple but effective our systems are.

What is a hotel reservation system?

Room booking software is required by hotels to allow guests to create secure online reservations. The hotel booking system can be synced, not only with your current website but also with Facebook, Twitter, Instagram, etc. This allows guests to reserve rooms in a way that is convenient for them via social media.

In addition to allowing guests to book online directly, these reservation systems provide hotel operators with additional resources that will increase their turnover and their profit margins.

For example, a channel manager may be a part of the reservation system, giving hotel operators the chance to distribute their products and live availability simultaneously to their entire network of online agents.

Why do you need it?

A hotel room booking software system is a necessity for today’s accommodation providers, no matter size or location.

An increasing number of travelers are relying solely on online reservations to book their accommodations, and without this capability, you would lose a significant amount of business.

Other reasons to consider investing in hotel reservation systems include:

  • It gives you an advantage over your competitors. Many small hotels and accommodation providers look at these products as a cost, they are so wrong in their thinking. It’s vital to know exactly where you are within your business and it’s a vital set of tools that will grow your business at a profitable growth rate.
  • It improves your efficiency as a business. Your availability is updated immediately upon receiving a reservation, not only in your system but across all of your sales channels. You will save time on administrative tasks while also minimising the risk of overbooking the rooms at your property.

So, as you can see, hotel room booking software is vital for the stability and growth of your accommodation. At Increase The Bookings, we honestly believe that we offer the complete suite of services that will grow your accommodation business today and well into the future.

Contact Increase The Bookings


We hope that the above helps you in your search for creating more direct room bookings through OTAs, metasearch engines, social media, walk ins, your hotel channel manager, hotel website, and direct room bookings via your own branded booking engine. 

Always put yourself in your customer’s shoes and make sure that your not too busy chasing bookings and forgetting about the most important thing – Your Hotel Guests!

Contact us and speak with one of our Marketing Specialists today about what we can do to increase your hotel’s direct room bookings. 


Stephen has been involved in the hotel industry for longer than he remembers. He has watched the way that hotel room bookings have changed, and between himself and his now business partners, they have developed what they call the 53-step process. The 53-step process, when followed, brings constant 90% occupancy, no matter your property's size or location.

Leave a Reply